The breakthrough performance of Titleist AVX – a new high-performance golf ball – will be available to Indian golfers (in white and high-optic yellow) later in July.
A comprehensive test conducted in Arizona, California and Florida from October 2017 to January 2018 resulted in the resounding validation of AVX, particularly among golfers who prioritize distance and extremely soft feel.
“Golfers have spoken loud and clear about the performance of AVX,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “… it was important to let golfers decide whether this golf ball had a place in our line and the results of our test market were emphatic. Many golfers were waiting for a product like AVX – our lowest flying, lowest spinning and softest feeling high-performance golf ball – to help them play their best.”
The price of the AVX will be INR 4,740 per dozen.
SALIENT FEATURES:
• An innovative high speed, low compression core technology results in a powerful engine to drive remarkable distance
• The invention of a new high flex casing layer enhances speed and controls spin to promote even greater distance
• The proprietary GRN41 thermoset cast urethane elastomer cover delivers premium scoring control and durability
• A unique catenary aerodynamic design delivers a piercing, low trajectory while providing a consistent ball flight on all shots