Asian Tour to play 10 events series with $20mn per season
The Asian Tour, which has been dormant since the start of the pandemic back in March 2020, got a huge boost from an announcement that investors from Saudi Arabia have committed US$200 mn over 10 years which works out to 10 new events each year at US$2 million each. US$200 mn represents one of the single biggest investments in the history of professional golf.
Greg Norman, LIV Golf Investments (CEO)
Former world No. 1 player and business icon Greg Norman will be the CEO of the newly formed company, LIV Golf Investments, which will look after development of professional golf worldwide.
The Tour is due to restart after an 18 month break with two consecutive US$ 1mn events in Phuket, Thailand beginning November 25th.
The series of 10 events will be added to the Asian Tour schedule from 2022 onwards, with new events across Asia, the Middle East and Europe. It has been designed to drive greater engagement amongst fans, attract new commercial interest and to help stabilize professional golf following a sustained period of worldwide disruption and uncertainty.
The series will add to the Asian Tour’s backbone of established events to comprise a 25-event season, expected to represent a record-breaking combined prize-fund in 2022. Each of the 10 new events will be broadcast live across the globe, with plans to attract an international field of headline talent through an open eligibility category regardless of Tour affiliation so opportunities are available to the broadest cross section of players.
The Asian Tour had earlier announced that the US$ 5 mn prize fund Saudi International will be a featured event on the tour.
This is great news for Indian & Asian professional Golfers and possibly will change golf forever in the region.
Credits:-
Photo – Asian Tour