LIV Golf to make its TV debut on CW Network starting this season
The Saudi-backed LIV Golf League has announced it has signed a multi-year broadcast deal with CW Network in USA to air all 14 global events that make up the 2023 LIV Golf League season, which begins in Mexico from Feb. 24 to Feb. 26.
The channel will broadcast the Saturday and Sunday rounds live on CW and the CW app, while Friday’s round will only be available on the app, the network said in a press release.
Nexstar Media Group owns 75% of the CW, which is known for airing shows primarily attracting younger audiences. It did not disclose the financial terms of the agreement.
CW Network President Dennis Miller in a press release said the partnership “marks a significant milestone in our goal to re-engineer the network.” He added this was the first time in the company’s history that it had become the exclusive broadcast home for live mainstream sports.
LIV did not have a broadcast partner in the United States last season and its events were shown live on YouTube for free. Reportedly both Apple and Amazon had passed on coverage deals.
“The CW will provide accessibility for our fans and maximum exposure for our athletes and partners as their reach includes more than 120 million households across the United States,” said LIV Golf CEO Greg Norman in a press release.
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Photo – Forbes