Tiger Woods at the Sun Day Red launch party
Tiger Woods, the 15-time major winner who last month announced his split from Nike, his long-time sponsor for over 27 years, has now partnered with TaylorMade to launch the ‘Sun Day Red’ brand of apparel which was announced ahead of the PGA Tour’s Genesis Invitational in Los Angeles, where he is also the tournament host.
“It’s the right time in my life,” Woods said at the launch event. “It’s transitional. I’m no longer a kid anymore. Life changes; I have kids now, and this is an important part of transitioning into this phase of my life, to have a product and a brand that I’m proud of.”
“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,” Woods said in a news release. “There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world.”
The brand’s name comes from Woods’ iconic final-round outfits, which, as Woods explained, originate from his Thailand-born mother, Kultida, who told him red was his power colour. The logo is a stretched-out tiger with 15 stripes—one for each major championship Woods has won in his career.
Photo – Golf.com